So my computer when nuts this weekend so I did not get a chance to show you guys this great article I found on the Sports Networker.
Its some great tips for sports marketing grads
Check it out here!
7 Tips for New Sports Marketing Grads
byWill Exline|May 31st, 2012
There is no one way to become an established member of the sports marketing field, but there are steps you can take to put yourself in the best position possible. Here are seven tips that I have learned in my academic and professional career that have helped me into the world of Sports Marketing.
Tips for New Sports Marketing Grads
1. Add value
Regardless of your occupation, you need to ask yourself “What can I do today to add value?” The ones who can add depth to the situation are the ones who will stand out in the eyes of the employer. Anyone can read the score at the bottom of the sports ticker, but you need to add more to the story and show that you can be a step ahead of everyone else. Read, understand, add.
2. Focus on marketing more than sports
While it is important to know the pulse of the sports industry, you would be doing yourself (and your marketing team) a disservice by only focusing on marketing practices from sports. Be mindful of news and studies from all industries and try to be the one who is able to bridge the information from other industries to the sports industry.
3. No research is wasted
Whether you are preparing for the job interview, preparing for a meeting with your company President, or preparing to make a pitch to an outside company, you can never do too much research. With how competitive the sports industry has become, it is blatantly obvious when someone has underprepared. There are 3 levels of readiness – not ready (no preparation), surviving (doing exactly what is asked of you) and succeeding (doing everything asked of you, and adding more.) The extra research will ensure that you are succeeding rather than surviving.
4. Expand your scope
You are only bound by your imagination and your willingness to work. There are many different positions in the sports marketing field and if you limit yourself to “I want to be in charge of marketing for a professional football team” chances are you will fall short. There are not only sports marketing opportunities with professional teams, you can look to obtain a position with an agency, brand, league, minor league team, media company, or a start-up to name a few different options.
5. Conduct informational interviews
I have found that informational interviews are the single most effective way to learn more about sports marketing professionals and what it takes to make it in the industry. With the endless resources available, including Twitter and LinkedIn, there is absolutely no excuse for not being able to find contact information to get you in touch with who you want to speak with. Be polite, soak up information like a sponge, and be sure to stay in touch with those that you interview.
6. Make mistakes
While you should always be striving for top-level work, you need to make mistakes in order to learn and improve. If you’re not embarrassed by work or assignments you did years ago, you probably haven’t evolved or developed much. Mistakes due to inexperience are ok; mistakes due to lack of effort, research, and not doing your homework are not ok.
7. Stand out
There are thousands of people that would do anything to get the job that you are applying for; you need to figure out a way to stand out. When a colleague of mine’s phone calls and emails to executives were ignored, he has been known to send 6-foot tall bananas to these executives with a note attached that says “call me.” As strange as that sounds, these are the things that will make a difference between getting the job and wishing there was something else you could have done.
There are many lucky individuals in the industry that have landed the sports marketing job of their dreams, but as you know, luck is when preparation meets opportunity. Starting with these tips, you need to do everything you can to prepare yourself to enter this highly competitive (and highly rewarding) field. The truth is that the harder you work, the luckier you get.
When I first started this blog, I promised some interviews with some influncial people in the sports industry. Specifically, I said I was going to interview my former boss Jake Samo who is the Assistant Director of Staduim Operations for the Iowa Cubs.
Well I am very excited to let you all know that I just got done with the interview with Jake and wanted to put it up on the blog for all to see. I got alot of great information and advice from Jake. I hope that his advice can help many of the young people who are looking to get into sports.
Here is the interview.
I want to give a huge thanks to Jake for taking time out of his bust schedule to answer these questions. For any of you out there looking for internship experience, I highly suggest you go to the Iowa Cubs Website and look at the internship opportunities they offer. They have excellent opportunities for students and it is great experience for people who are looking to go into the sports industry. I can vow to that from experience!
Breaking into the sports industry begins with internships. These short stints of employment represent opportunities for you to show off your skills to sports business professionals. Although most sports internships do not lead to full-time jobs, it is important to work your butt off and establish relationships that last beyond your time at an organization.
When looking for internships, it is best to diversify your search in order to figure out what part of the business really makes you tick. Do not be afraid to apply for internships at the most highly coveted, well-known sports brands. These are the ones that will really make your resume pop.
Once you land an internship, adhere to these 5 tips that will help you stand out from the other interns:
1. Be the first to volunteer – Let’s face it. Interns do not always receive the most glorious projects around the office. That might mean sorting mail, photocopying, or proofreading. Do not be the intern who makes a face when someone asks for someone to do a task of this ilk. Jump at any opportunity to get yourself noticed. Although you will probably be working collaboratively with other interns, you are still competing with them in the eyes of your employer. Employers remember those who show initiative and enthusiasm, even for the most undesirable office tasks. Do not forget to smile and give 110% effort.
2. Network within the company – Besides letting your work ethic speak for itself, establishing relationships with other office employees and interns will be very beneficial to your career. Going out to lunch with your boss or meeting colleagues for after-work drinks are just two examples of potential networking opportunities. Both settings are great chances for you to get to know sports business professionals beyond their office duties. Take advantage or learning about their backgrounds and interests in order to add depth and meaning to your relationships with them. Networking with interns is also important because these peers are likely going to be in similar power positions within the industry some day.
3. Add value – This is what sets a typical 9 – 5 intern apart from an all-star intern. Adding value is about thinking outside the box and making the lives of those in the office easier. This might mean becoming an expert at Microsoft Office or any other software the company uses. The more knowledge you can bring to the table that results in time or money saved, the more positive attention your personal brand will receive. Always add value (A2V).
4. Be well-read – Regardless of the aspect of the sports industry you find yourself interning in, it is essential to keep abreast of the latest sports business news. That might mean arriving early to work to check sports blogs, websites, newspapers, etc. You must be able to speak intelligently about the industry and hold engaging business conversations with your superiors. The best thing about being well-read is the ability to easily share relevant articles and information with those around you through email and social media, yet another way to add value.
5. Say “Thank You” – Do your mother proud and learn to say “thank you” around the office, whether someone treated you to lunch, did you a favor, showed you a time-saving trick on the computer, etc. These two simple words will go a long way. At the internship’s end, do not forget to send your employer a handwritten thank you note that expresses your gratitude and highlights lessons learned from the internship. If you really want to make a lasting impression, get your direct superior a meaningful parting gift.
Linkedin is becoming more and more important for all professionals. It is also a great way for young professionals to get their name and their experience out to people who are looking to hire.
I came across a great article today in PRDaily about building you linkedin presence
The story comes from Ben Kniffen.
Here is the story:
If you’re already using LinkedIn to find business prospects, then chances are you’re ahead of the game.
If not, now’s the time to get started.
Are you getting the most out of what LinkedIn has to offer? Here are five tactics you can add to your marketing tool belt that will put you even further ahead of your competitors.
1. Use LinkedIn Signal for prospecting.
Signal is a feature on LinkedIn that is rarely talked about, but it is powerful. You can access it by selecting “Updates” in the master search menu or by selecting “Signal” in the drop down menu on the “News” tab. Basically, Signal is an aggregated feed of all the status updates, groups posts, and any other content posted on LinkedIn. Why is this powerful? Because you can essentially see every status update from every person on LinkedIn. Not just your connections, or those within a couple degrees of you, but every person on LinkedIn. You can then use a targeted keyword search to sort through the statuses to find people talking about topics with which you want to engage. You can even sort the results by company, location, and many other parameters.
2. Fill out your LinkedIn “Interests” and “Skills & Expertise” sections.
The “Interests” and “Skills & Expertise” sections are two areas that are commonly glossed over by people building their profile. LinkedIn’s search algorithm is fairly basic, which means that if you have the right keywords on your profile (enough times) there is a good chance people will find your profile when they’re searching for those keywords. The “Interests” and “Skills & Expertise” sections are great places to load up on your keywords. In the latter section you are allowed 50 keywords. Use all 50. Don’t just list four and move on. In the “Interests” section you should do the same thing, take advantage of the space that LinkedIn gives you. Some people use this area to say they like “knitting” or “eating barbeque.” While this is a fine approach, we prefer to use this area to focus on the keywords that will drive appearances in search, profile views, and conversions. Keeping your “Interests” and “Skills & Expertise” sections rich with keywords is a great way to improve your position in LinkedIn’s people search rankings.
3. Take advantage of the “Who’s Viewed Your Profile?” tool.
Developing business is all about being seen and staying in front of your prospects. The “Who’s Viewed Your Profile” feature on LinkedIn is a great way to make this happen. Most of us have opened the “Who’s Viewed Your Profile?” You can’t resist, and neither can your prospects.
Here’s how to take advantage of this in a targeted manner:
1. Make a list of all the prospects you are trying to stay in front of. 2. Once a month, open up their profile in your browser. 3. When your prospects view who has been looking at their profile, your name has a very good chance of popping up. It’s just another way to keep in front of your prospects.
Do this simple three-step process once a month, and you are guaranteed to increase name recognition.
4. Tap LinkedIn company searches to find new business contacts.
Lots of people search for prospects on LinkedIn. That’s nothing new. But how you search for them is another matter.
A great tactic to find prospective clients is to search through the companies listed on LinkedIn that you are targeting. In the master search tab you can pull down the “Company” option and start finding the companies on your target prospect list.
Often, people will perform a keyword search for something more position-focused like “procurement” or “purchaser.” By taking it a step further with the company search, you can find lists of employees to connect with on LinkedIn.
Not only can you connect with the “purchasers,” but also many of the other people who work at their company, thus improving your sales chances.
5. Expand your group membership.
If you don’t post in many groups or join group conversations, you need to start. You can join up to 50 groups on LinkedIn—unless you use this little trick. Many groups have smaller subgroups associated with them. Sometimes there might only be one or two subgroups belonging to the master group, but other times there might be a dozen or even more.
You are allowed to join all of them regardless of whether you have reached your limit of 50 groups. In other words, you can essentially join unlimited subgroups. It should be noted that you do not increase the amount of people with whom you are connected, since all subgroup members are already connected in the master group. But you can post content to each group individually, improving your chances of prospective clients seeing your posts in less crowded subgroups. Now instead of posting to 50 groups you can post to 60, 80 or even 100. There are many tactics you can use on LinkedIn to build your business. Spending a few minutes each day on these five are a great place to start.
Stick with these activities for a few months and you will see a spike in the number of relationships you are building and the number of real prospects that are seeing your name on LinkedIn.
Rest assured, your competition won’t be.
I came across a great article today on the PRSSA Linkedin Group. Its a break down of how more and more employers are turning to different forms of social media to let people know about new jobs and how they look at potential job applicants.
The article comes from socialtimes.com and is written by Megan O’Neil
Here is the link
This is an article that I forgot to put up on my blog last week.
It comes from Mike Boykin who write this on Sports Business Journal Daliy.
Here is a link to the article
As a young professional, I find myself emailing alot of different people in different positions in the sports industry. Since I only know what position that person is in and they most likely have no idea who I am, it is important that the email you send them be very professional and informing.
Technology is moving at such a fast rate now that emailing has become a norm of communication.
Whether is on your mac, hp, or from your phone email has become the most efficent way to get a hold of people thats not social media. Like I said before, they are very important.
I found an excellent article today on PRDaily.com about ways for you to improve your email etiqutte. I encourage you guys to check it out!
Here is the link to the article
I hope you guys get alot out of it!
This past year at the University of Iowa, I had the privledge to work at the Pomerantz Career Center. The Career Center is where all student and career advisors work at the University. I was lucky enough to become peer advisor and learn all about being a young professional.
I follow the Career Center on twitter and they posted a great article this week about avoiding the biggest mistake in an interview.
Well for all of you young professionals at there, interviewing for a job or internship can be very intimidating. But after reading this article you will see that this is the worse thing you can do in an interview
Here is the link to the article
For any of you out there looking for jobs and internships always do your research on the company or organization you are applying for.
The more I look at PRDaily the more I like what I see. During this week I came across a story involving the Ricketts Family. The Ricketts Family own the Chicago Cubs and recently had reporters not asking about the play on the field but the play off of it.
It is a very interesting read. I encourage you guys to take a look at it.
Here is the link
For all of you young entrepreneurs out there, this an excellent and short read by Lewis Howes (who I introduced in my last post).
Here is the link
It was on forbes.com earlier this week. Enjoy!